Industry in Reno, Nevada

Reno was the gambling capital of the United States before the 1960s, but Las Vegas seemed to take over that title. However, two local casinos have shown significant growth, and have moved downtown gaming further south on Virginia Street. These include the Atlantis, and The Peppermill. The Peppermill is viewed as the most outstanding Reno gaming/hotel property by Casino Player and Nevada Magazines. In 2005,the Peppermill Hotel Casino began a $300 million dollar Tuscan-themed expansion. The Peppermill is adding a 600-room all-suite hotel tower, 62,000 square feet of convention space, a resort-style pool complex, and many additional restaurants and lounges. The Grand Sierra Resort Has a sports center where you can bid and eat at Jonny Rockets.

To help the tourism industry in the Reno area, Reno holds several events throughout the year, all of which have been extremely successful. They include Hot August Nights (a classic car convention and rally with old Rock 'n' Roll.), Street Vibrations (a motorcycle fan gathering and rally), The Great Reno Balloon Race (a hot-air balloon race held each September), the Best in the West Nugget Rib Cook-off, a Cinco de Mayo celebration, bowling tournaments (held in the National Bowling Stadium) and the Reno Air Races (also known as the National Championship Air Races - featuring multi-lap, multi-aircraft races between extremely high performance aircrafts).

Reno is the location of the corporate headquarters for International Game Technology, which manufactures slot machines used throughout the world. Ballys Technology and Gaming and GameTech also have development and manufacturing presence in Reno.